The project was a pivotal step in enhancing the platform’s usability and aesthetic appeal, aimed at providing professional publishers with a more intuitive and engaging environment for content creation and distribution
The challenge
Despite its powerful features, the original Nexus interface faced usability challenges that hindered user experience and engagement. The primary challenge was to overhaul the design to make it more intuitive and visually appealing.
Without compromising on the platform’s extensive functionalities, this design requires a delicate balance between simplicity and complexity, ensuring ease of use for diverse publishing needs.
